Creative Direction
Brand & seasonal narrative, colour, print and product — from concept research through to go-to-market, all consumer touchpoints and brand imagery.
Phygital Freelance
Developing phygital workflows and new markets — CLO3D to AR, Unreal and Generative AI, using emergent technology for virtual sampling and campaign imagery.
HE Practice & Research
Kingston School of Art — Thinking Through Making Across The Spectrum Of Reality.
Toolmaking
I help fashion educators harness emerging technology and design teaching & learning resources that develop critically engaged, responsible, and creative graduates. Thread a tartan on the loom below, then export a seamless swatch with a ready-made Gemini (Nano Banana) prompt — a tiling fabric texture for CLO3D in a couple of clicks.
Words & thinking
Essays on socio-technical phygital practice, responsible design and the future of Good Business.
The relational dimension the R-strategies leave out: a second axis that decides whether a closed loop also gives back to the land and the people it draws from — and why to design it in now.
Read #DigitalFirst: How is your brand leveraging its archive to create high-value contemporary assets?On digital twins, fashion heritage and the metaverse — from Balenciaga's Afterworld to the Monroe gown, how brands turn their archives into high-value, IP-protected contemporary assets.
Read #DigitalFirst: Pixel to Product, the Gamification of FashionReflections from a year of digital transformation — customisable product on demand, the digital value chain, and the gamification of fashion as the route to responsible-first.
Read Lead through questions to visualise your 'Triple Bottom Line'A leadership thought exercise after Braungart & McDonough's Cradle to Cradle — Economy, Equity and Ecology, and the questions that balance them.
ReadThe practice
A practitioner-scholar bridging hand and digital craft, materials literacy and responsible design.
I am a digital-first fashion freelancer specialising in 3D & XR digital apparel design and asset creation — enabling more responsible design and product-creation processes, alongside playable, virtual go-to-market assets and pure digital fashion experiences.
I have a broad skill-set across the fashion and textile industry. I started at 16 as a bespoke tailor and pattern cutter on London's Savile Row, and hold a Master's from the Royal College of Art. I've designed for renowned designers, shown at international fashion weeks and been stocked in the world's leading luxury stores; designed across genders, categories and markets; and led creative teams within boutique labels and premium global brands, living and working in six countries. Along the way I've spearheaded sustainability, digital and best practice within product-creation and brand teams.
I currently teach part-time (0.6 FTE) at Kingston School of Art — Design, Digital & Professional Practice on the Fashion BA. My research centres on an integrated phygital materials ecosystem that democratises access to sustainable materials and accelerates the circular economy, with pedagogy aligned to the Design Council's Blueprint for the Planet.
Freelancing, I work primarily in CLO3D, with experience in Blender, Unreal Engine and PenelopeCAD, and am building skills in generative AI and ComfyUI — as an educator, a firm believer in lifelong learning.
DigitalFirst enables ResponsibleFirst.
Matthew Mounsey-Wood · FHEA · MA (RCA) · LCF Alumni
3D & XR
Fabric designed in Penelope.CAD, then modelled and cloth-simulated in CLO3D — optimised here for real-time 3D on the web.